After you have established a relationship with your PPC management company and they have published your ads, what do you do? Business owners often simply get back to business and rely on their management team to do the work they are supposed to do. Yes, your pay per click advertising and management team should know what they are doing and be able to manage your account effectively, but there are a significant number of benefits for your business when you build a relationship with your management team. Establish Your Needs – Why does anyone start running online advertising? Because they want to get more jobs and make their company profit. Simple enough, but your needs may vary over time, and for some, month-to-month. One such instance is companies that offer seasonal discounts. Your PPC management team can alter your ads to match your offers at any time. If your management team knows what you are going to offer in advance, they can prepare the ads and start running them as soon as y